For ghost kitchens
Online ordering for ghost kitchens
A ghost kitchen has no dining room, so the ordering page is the restaurant. If every order arrives through a marketplace at 15 to 30% commission, the direct channel is not a nice-to-have; it is the margin. Delitero gives you that channel: a hosted ordering page (no website required) or a widget embedded in your brand site, with payments settling in your own Stripe account. 5% per order, only when you sell. No subscription, no setup fee, no contract. Nothing else.
The direct channel, without building anything
- The hosted ordering page works standing alone: menu, checkout, order status. Put the link on your packaging, your social profiles, your receipts from other channels.
- Have a brand site? The same ordering embeds into it with one script tag.
- Promo codes are built in: a percentage off with a validity window, a minimum order, and usage limits. The classic move is a first-order code printed on marketplace bags to convert those customers into direct ones. The customer contact details on direct orders are yours.
Delivery with your own drivers
Delitero includes a courier app for your own drivers: orders are dispatched to them, and you set your own delivery fee and minimum order. Tips go to the order and Delitero's 5% is not applied to tips.
Plainly: Delitero has no courier-network integration. There is no DoorDash Drive or Uber Direct behind it. If you have no drivers of your own, Delitero handles pickup only, and for a delivery-dependent ghost kitchen that is likely a dealbreaker. Say so now rather than after you sign up.
Built for a kitchen that lives on screens
- Orders arrive on the kitchen display app. Accept with a prep time and the customer's status page shows "ready around" that time.
- Unaccepted orders escalate: a repush after 60 seconds, a text after 2 minutes, a phone call after 4. No paid order dies unseen between rushes.
- 86 an item in one click when a station runs out; pause the whole storefront for 15 minutes to an hour when the board is full, with automatic resume.
Running more than one brand
Each virtual brand can run its own ordering page with its own menu, hours, and name. Today each brand is set up as its own restaurant with its own sign-in; there is no single dashboard across brands. If you run five concepts and need one consolidated view, that gap matters.
The money
Direct charges into your own Stripe account through Stripe Connect; Delitero never holds funds. Card processing is Stripe's standard rate (2.9% + $0.30, varies by card), paid to Stripe, not us. Compare shapes, not vendors: 5% direct against 15 to 30% marketplace commission is the whole argument for building this channel.
What Delitero does not do
No marketplace listings or discovery: Delitero brings the pipes, not the demand. No customer accounts, loyalty, or email marketing to re-engage diners automatically. No POS integrations. US only.